The 10 Commandments of Lipstick

Step aside, gloss. Lipstick is back in a big way, making mouths look strong, rich, and thoroughly refined. Here, the rules for doing lipstick right, right now

1. START FRESH


Start fresh. Exfoliate lips once or twice a week
 
2. AVOID TOO MUCH SPARKLE


"Shimmer can look cheap," says makeup artist Troy Surratt. Look for lipsticks with a creamy finish. "Light reflection should come from moisture in the formula, not metallic pigments
 
3. FIND THE RIGHT BRIGHT


Choose a bright shade based on your lips' natural color—not your skin tone. Women with pale lips look best in cherry red or coral; for naturally reddish lips, try hot pink, orange, or cranberry; for dark lips, brick red and burgundy are ideal
 
4. LOOK GOOD NUDE


The prettiest nude lip color is slightly brighter or deeper than your skin tone. If you're pale, look for something with a hint of pink, like Burberry Beauty Lip Cover in Nude Rose. Those with yellow or olive undertones or dark skin look best with sandy beiges, like CoverGirl LipPerfection Lipcolor in Delish.
 
5. AVOID THE VAMPIRE EFFECT


Blue- or black-based shades that are too dark can be severe, aging, and even a little scary. Look for lipsticks with berry undertones instead. (Try Elizabeth Arden Exceptional Lipstick in Wild Winterberry or Rimmel London Moisture Renew Lip Colour in Burgundy Lustre SPF 18.
 
6. DON'T WORRY ABOUT LINER


Liner is no longer a must—today's lipsticks don't bleed," To enhance your Cupid's bow or add symmetry, use a pencil that matches your lips, not your lipstick.
 
7. SOFTEN THE EDGES


Careful application is good; clinical precision isn't. Just smudge the border of your lips slightly
 
8. START IN THE MIDDLE


When applying any shade of lipstick, start at the center of lips and blend color out toward the corners of your mouth. (Never apply it directly to the corners of your mouth—it will look clownish.)
 
9. DON'T OVERDO IT


Prevent a strong lipstick shade from looking heavy by swiping it on just your bottom lip, pressing lips together, and using your finger to distribute the color over your mouth
 
10. BLOT, BLOT, BLOT


To make your lipstick last longer, apply it straight from the tube, blot with a tissue, then swipe it on again. "Blotting will create a base, and the second coat adds shine and coverage